Manual lead-sheet rows to research before review.
Sponsor sprint
Commuter sponsor conversion sprint.
The Dublin Belt reader promise is built around morning utility: rail, road, school-run, planning and weekend decisions. Commuter-adjacent sponsors can be researched before launch because their offers map cleanly to daily reader jobs and can be proof-checked without external action. This is internal prep only: no outreach, ads, payment collection or public posting.
Commuter-adjacent advertiser groups with local reader jobs.
Minimum fields before any sales-prep issue exists.
No outreach, checkout, slot reservation, public post or ad spend.
Segment queue
Research public proof first. Reject weak locality, vague offers and unsupported performance claims.
6 leads - Fingal, South Dublin, Dun Laoghaire-Rathdown, Kildare, Meath, Wicklow
Station-adjacent food and retail
Reader job: Grab breakfast, coffee, pharmacy, dry-cleaning or local errands around the commute.
Offer shape: Morning-only discount, pre-order pickup, loyalty push or weekend resident offer.
Capture: Town or station served; Official menu or product page; Opening hours; Offer dates; Landing page
5 leads - Kildare, Meath, Wicklow, Fingal
Car service, tyres and EV charging
Reader job: Keep cars commute-ready when rail, bus or school-run plans fail.
Offer shape: Service booking, NCT prep, tyres, valet, EV charging membership or courtesy-car CTA.
Capture: Service area; Booking page; Price or quote route; Availability limits; Regulated-copy flag
5 leads - South Dublin, Dun Laoghaire-Rathdown, Kildare, Fingal
Flexible workspace and local employers
Reader job: Avoid unnecessary city travel, find local workspaces and notice hiring opportunities.
Offer shape: Trial day, meeting-room booking, local hiring push or commuter-friendly employer profile.
Capture: Address; Booking or careers page; Capacity or availability; Public transport or parking note; Offer terms
4 leads - South Dublin, Dun Laoghaire-Rathdown, Kildare, Meath
School-run family services
Reader job: Make parent logistics easier before school runs and after-work pickups.
Offer shape: Camp deadline, tutoring assessment, childcare place, activity booking or family appointment.
Capture: Age range; Safeguarding-sensitive copy flag; Official details page; Deadline; Town or catchment fit
4 leads - Wicklow, Meath, Kildare, Dun Laoghaire-Rathdown
Weekend mobility and local experiences
Reader job: Turn Friday travel attention into local weekend plans.
Offer shape: Resident ticket push, activity booking, restaurant offer, market visit or local attraction package.
Capture: Official booking URL; Date or expiry; Access and capacity notes; Resident relevance; No generic tourism copy
Proof boundaries
These keep the sprint useful without crossing into external action.
Do not cross
- Use only public business websites, official booking pages and visible service-area claims during research.
- Do not scrape private contact details or send outreach from automation.
- Do not imply audience size, open rate, subscriber count or sponsor performance until Buttondown and analytics proof exists.
- Do not reserve inventory, charge Stripe, publish sponsor copy or create public posts without fresh approval.
Lead sheet fields
- business_name
- segment
- coverage_area
- town_or_station
- website
- public_proof_url
- local_offer_shape
- reader_job
- regulated_or_sensitive_copy_flag
- recommended_package
- research_status
- review_notes
Operator next moves
- Create a 24-row manual lead sheet from the segment targets.
- Reject leads without an official landing page, clear local service area or useful morning CTA.
- Mark medical, legal, finance, childcare and regulated claims for manual copy review.
- After approval, convert only reviewed leads into Linear sales-prep issues; do not send outreach from the cron loop.