Sponsor proof ledger

Use only claims we can prove.

Do not claim live circulation, open rates, click rates, paid subscriber growth, sponsor results, prize fulfilment or confirmed referral performance until the underlying system has been wired and verified.

Safe claims

These can be used in sponsor prep because the proof lives in this repo.

Good Morning Dublin Belt is built for six named Dublin commuter-belt coverage areas, not generic Ireland reach.

Good Morning Dublin Belt is built for six named Dublin commuter-belt coverage areas, not generic Ireland reach.

Coverage pages exist for Fingal, South Dublin, Dun Laoghaire-Rathdown, Kildare, Meath and Wicklow, with named towns and reader jobs for each area.

Use: Sponsor kit, prospect plan, Facebook launch copy

The editorial desk tracks official and useful local sources across councils, planning, transport, weather, events, health, safety and local media discovery.

The editorial desk tracks official and useful local sources across councils, planning, transport, weather, events, health, safety and local media discovery.

Source registry contains 47 tracked routes across 14 categories, including all six core local authorities and Irish planning, rail, road, weather and event anchors.

Use: Advertiser qualification, source operations, internal proof notes

Sponsor bookings capture all requested edition dates before Stripe payment.

Sponsor bookings capture all requested edition dates before Stripe payment.

The /advertising/book/ form posts to /api/ad-booking, which creates a Linear issue with the schedule and then creates a Stripe Checkout Session whose quantity equals the selected date count.

Use: Sponsor kit, booking prep, Linear proof

Commercial targeting is strongest for property, family services, commuter economy, hospitality, culture, health, wellness and home services.

Commercial targeting is strongest for property, family services, commuter economy, hospitality, culture, health, wellness and home services.

Sponsor prospectus ranks five market-specific segments with proof-to-capture requirements and review risks.

Use: Manual prospect scoring and first sponsor conversations

Pending claims

These stay out of public and sponsor copy until the named system is wired and verified.

Subscriber count

Subscriber count

Confirmed active subscriber count, unsubscribed suppression and capture date.

Blocked by: Buttondown audience export or API

Open rate, click rate or archive readership

Open rate, click rate or archive readership

At least one sent edition with public archive URL plus captured open and click totals.

Blocked by: Buttondown analytics and verified sent editions

Referral ladder, reward or leaderboard performance

Referral ladder, reward or leaderboard performance

MY-2571-style attribution proof, fake-signup controls and non-private leaderboard output.

Blocked by: Buttondown metadata, referral attribution and public leaderboard wiring

Paid sponsor performance, availability or conversion

Paid sponsor performance, availability or conversion

Manual inventory hold process, verified send record and post-send report capture.

Blocked by: Inventory calendar, sent-edition reports and post-send sponsor report template

Proof capture checklist

Run this before any live sales claim, paid checkout, referral reward or public performance number.

Capture before use

  • Screenshot homepage, advertising page, sponsor kit, prospect page and proof ledger after commercial-page changes.
  • Capture Buttondown public archive URL only after a verified sent edition exists.
  • Record subscriber, open and click numbers with capture date before using them in sponsor copy.
  • Save advertiser approval, copy approval, landing URL, service area, selected dates, Stripe session and Linear issue before holding inventory.
  • Keep regulated medical, financial, legal, education-outcome, property-value, prize and political claims out of copy until manually checked.

Artifacts

Repo locations that support current safe claims.

OpenSource registry counteditorial - 47 current records - data-sources/source-registry.jsonOpenCoverage area pageseditorial - website/public/coverage/OpenSponsor package inventorycommercial - data-sources/sponsor-inventory.jsonOpenAd booking APIcommercial - functions/api/ad-booking.jsOpenAd booking stress testcommercial - scripts/stress-ad-booking.mjsOpenSponsor prospectuscommercial - data-sources/sponsor-prospectus.jsonOpenReferral implementation boundarygrowth - growth/referral-program.json