Coverage authorities with local lead angles.
Sponsor matrix
Area-by-area sponsor targeting.
Area-by-area sponsor targeting matrix for Good Morning Dublin Belt. Internal prep only: no outreach, slot holds, payment collection, public posts or ad launch without fresh approval. This is internal prep only: No outreach, checkout, public post, slot hold or payment collection without fresh approval.
Areas to research first for sponsor fit.
Minimum manual lead-sheet columns.
Research only until approval and live proof exist.
Area queue
Each area combines reader jobs, town focus, starter lead types, proof fields and a pitch angle.
high - Founding issue sponsor
Fingal
Own the practical morning slot for north-county residents balancing airport traffic, school runs, coastal weekends and commuter decisions.
Reader jobs: Airport, M1 and DART disruption before commute decisions; Council, planning and public-service changes; Weekend coastal, sports and family planning
Targets: Swords, Malahide, Balbriggan, Skerries, Howth, Portmarnock
Lead types: airport parking or hotel offer with dated validity; estate agent covering Swords, Malahide or Balbriggan; family venue, camp or club with official booking page; coastal cafe, restaurant or experience with resident offer
Capture: service area or target towns; official landing page; date, expiry or booking window; regulated-copy flag for finance, legal, health or education claims
high - Launch week sponsor
South Dublin
Reach busy households before the M50, Luas, school run and local errands set the day.
Reader jobs: M50, N7, bus and Luas checks before school and work; Council services, planning and consultation reminders; Retail, parks and community event decisions
Targets: Tallaght, Clondalkin, Lucan, Rathfarnham, Templeogue, Palmerstown
Lead types: family service with town-specific availability; car service, tyre or garage offer tied to commuter routes; retail park or local independent with weekday morning CTA; home-service quote offer with clear service radius
Capture: town or postcode/service-radius fit; booking URL or enquiry page; offer terms and date range; safeguarding-sensitive review for children or education copy
high - Launch week sponsor
Dun Laoghaire-Rathdown
Put premium local services into the morning routine for coastal and southside residents.
Reader jobs: DART, coastal weather and traffic before school runs; Planning, council, amenity and seafront changes; Food, culture, retail and weekend decisions
Targets: Dun Laoghaire, Blackrock, Dalkey, Stillorgan, Sandyford, Cabinteely
Lead types: premium estate agent or lettings page with local stock; restaurant, venue or culture offer with official dates; clinic, gym or wellness service with regulator/qualification proof where needed; coastal leisure or family activity with access details
Capture: landing page and local branch details; offer date or booking window; qualification or regulator page for health claims; no unsupported property-value, health-outcome or exclusivity claims
core - Referral reward sponsor
Kildare
Convert commuter-belt attention into bookings, valuations and weekend plans across Kildare's biggest towns.
Reader jobs: Rail, N7 and M7 checks before commute planning; Housing, planning and county-council updates; Shopping, racing, sport and family weekend listings
Targets: Naas, Newbridge, Maynooth, Celbridge, Leixlip, Athy
Lead types: new homes, interiors or removals offer with local landing page; shopping, restaurant or experience campaign with expiry; rail-adjacent cafe, workspace or commuter offer; sport, racing or family event with official booking route
Capture: local landing page and town relevance; availability, date or voucher terms; inventory or capacity limits; review flag for housing, finance or prize wording
core - Founding issue sponsor
Meath
Reach Meath households when they are checking roads, rail, schools, property and weekend plans.
Reader jobs: M3, N2 and commuter rail checks; County planning, roads and public notices; Heritage, sport, schools and market-town events
Targets: Navan, Ashbourne, Dunboyne, Trim, Kells, Laytown-Bettystown
Lead types: moving, mortgage or property lead with regulated-copy review; family attraction, club or camp with official booking page; home service or trades offer with service radius; heritage, market or local experience with resident-useful date
Capture: service radius and town fit; official proof URL; date, opening hours or booking window; regulated-copy flag for financial or legal copy
high - Referral reward sponsor
Wicklow
Turn weather, road and weekend attention into resident-useful local bookings without becoming a tourist brochure.
Reader jobs: N11, M11, DART, rail and coastal weather checks; Planning, outdoor access and council updates; Trails, markets, food, events and weekend decisions
Targets: Bray, Greystones, Wicklow Town, Arklow, Blessington, Rathdrum
Lead types: resident-useful food, market or hospitality offer; outdoor activity or gear offer with safety/access details; estate agent or home-service campaign with local branch proof; festival, trail or attraction with official organiser page
Capture: official booking or organiser page; weather/access caveat where relevant; expiry, capacity or voucher terms; clear resident relevance rather than generic visitor copy
Lead-sheet fields
Every row must be reviewable before sponsor copy, Stripe checkout or inventory reservation.
Required fields
- business_name
- coverage_area
- target_town_or_route
- segment
- recommended_package
- local_offer
- proof_url
- expiry_or_booking_window
- regulated_claim_flag
- review_status
Boundary
- Use this matrix to build a manual lead sheet and area-specific pitch notes. Do not claim subscriber volume, reach, conversion, open rates, sponsor performance or prize availability until Buttondown, analytics, inventory and referral systems are verified.