Launch pack

Facebook launch pack.

Static prep for the page, boosted posts and paid tests. This page is operational reference only: no public posts, ads or spend happen from the repo.

Square creativeDaily post creativeSubscribe route

Page setup

Good Morning Dublin Belt

Handle: @goodmorningdublinbelt

Category: News & media website

CTA: Sign Up to https://www.gmdublin.co.uk/subscribe/

Zap blueprint

Buttondown to Facebook

Trigger on a sent/published Buttondown email for good-morning-dublin-belt, then create one Facebook Page post using the public archive URL.

Template: Good morning Dublin suburbs and commuter belt. Today's briefing is live: {{newsletter_subject}}. News, planning, travel, weather, events and useful local links for Fingal, South Dublin, Dun Laoghaire-Rathdown, Kildare, Meath and Wicklow. Read and subscribe free: {{public_url}}

Ad test

Traffic or Leads

Test EUR/GBP 10-20 per day for five days only after approval. Start with traffic to /subscribe/ unless lead sync and privacy copy are ready.

Creative assets

Use the square CTA for prospecting and the daily-post card for boosted archive posts or social proof.

Square subscribe creative

Square subscribe CTA

Prospecting creative for subscriber acquisition.

Daily post creative

Daily post creative

Boosted post and archive-share creative.

Copy hooks

Use local, practical hooks. No generic community fluff.

OpenYour Dublin suburbs and commuter belt morning briefing, free.CTA: Subscribe free.OpenKnow what changed locally before breakfast.CTA: Subscribe free.OpenNews, planning, travel and events for Fingal, South Dublin, Dun Laoghaire-Rathdown, Kildare, Meath, Wicklow.CTA: Subscribe free.OpenStop digging through council pages and Facebook groups.CTA: Subscribe free.OpenA five-minute local briefing for busy residents.CTA: Subscribe free.

Guardrails

Launch automation must stay reversible until the editor approves live actions.

Publishing rules

  • Do not post drafts; only publish after Buttondown marks an email sent or published.
  • Deduplicate by Buttondown email ID before creating a Facebook Page post.
  • Post after the 5am send, using the public archive URL rather than an editor/admin URL.
  • Do not launch ads, spend budget or publish live posts without fresh approval.

Targeting and test rules

  • Primary geos: Fingal, South Dublin, Dun Laoghaire-Rathdown, Kildare, Meath and Wicklow.
  • Start with residents, homeowners, parents, commuters and local business owners aged 25-65+.
  • Use Traffic to /subscribe/ first; Meta Lead Ads need privacy copy and sync wiring before use.
  • Kill or rewrite after 500+ landing-page clicks or 50+ leads if subscriber cost is poor.